Wednesday, July 31, 2019

Leading and motivating a team effectively Essay

1.1. Explain the importance of the team having a common sense of purpose that supports the overall vision and strategy of the organisation (16 marks) A shared sense of purpose in an organisation is important as it unites employees working in an organisation and can also extend to external stakeholders. An organisations shared sense of purpose represents its identity and therefore the services it provides and the persons and organisations that benefit from these services. A shared sense of purpose is important because it: †¢Ensures employees from across an organisation are working towards common goals †¢Ensures employees are motivated and engaged to achieve these goals †¢Encourages employees to feel committed to an organisation †¢Causes employees to find their work meaningful and motivates them to put in extra discretionary effort †¢Makes employees more satisfied with their working conditions and pay and makes employees motivated to stay within an organisation. †¢Provides employees with a context within which they can understand their role within the team and how their contribution plays a part in that team. †¢Enables employees to work collaboratively to achieve a goal rather than choosing their own technique or method potentially at the expense of the organisation or other employees. †¢Allows employees to share in the success of an organisation motivating them to succeed both individually and within a team. 1.2 Explain the role that communication plays in establishing a common sense of purpose (16 marks) Communication plays a key role in establishing and maintaining a common sense of purpose in an organisation. The nature, frequency, style and person communicating all contribute to establishing a sense of purpose. What, when, why and to whom are all important factors effecting the success of communication in creating a shared sense of purpose. Unnecessary communication in organisations wastes time and can create indifference to the message, staff moral is reduced and important  messages can be lost. In order to maintain a shared sense of purpose communications should be targeted to the people you wish to reach. They should be clear and say the things that are needed – not everything that can be thought of. The â€Å"story† should be adjusted to fit the experiences and aspirations of the audience. Communication plays a role in creating job satisfaction for lower level employees. These employees may feel a need for senior leaders to demonstrate that they too live and work to the shared values of the organisation. There is also a need for employees to feel their views are listened to and acted upon so creating a two way flow of information is key to employees’ satisfaction and to them feeling an integral part of an organisation. One to one communication between managers and there team such as appraisals and one to one meetings are also key to creating sense of shared purpose. Top-down communication has a role in conveying direction to employees as well as clear ideas on priorities and organisational goals. Listening and accepting bottom up communication is key to staff moral, making staff feel valued and helping them to understand the importance of theirs and others roles in a team. Peer to peer communication helps to build a knowledge base amongst staff and allows staff to test out and fine tune ideas and work together more effectively. Communications most important role is to inspire others and to convey a passion for an organisation which other people can get behind. 1.3 Assess the effectiveness of own communication skills on the basis of the above (12 marks) I assessed my own communication skills based on informal interviews with previous colleagues from my roles in science co-ordination and project management. I choose previous colleagues as I felt I would get more honest answers not having to work with them on a daily basis and I have not been in my current roles for very long in order for colleagues to assess all aspects of my communication skills. Feedback was as follows. My written communication skills are very strong. I believe this is mostly due to development of my writing in my previous PR role and the 3 years I spent working with a community of international researchers necessitating a need for clear instructions without the use of particularly advanced English vocabulary. My emails are very clear, they are friendly but make clear distinction between information I am passing on and actions which need to be  addressed. Deadlines and what is expected of the recipient is clearly stated. My persuasion skills were also thought to be strong as was ability to motivate and empathise and bring people round to my way of thinking. One respondent commented that I have a â€Å"very nice way of nagging people†. My listening skills could be improved. I am sometimes too keen to ask questions when a person has not finished speaking and my need to plan and â€Å"put things into neat boxes† can feel imposing on people with different learning styles and very creative personalities. I also have a tendency to write extensive notes in meetings and 1-2-1’s in order not to miss anything and to record peoples responses correctly – this can, however, come across as my being disengaged from the conversation and â€Å"not taking on board what is said†. My presenting skills are good. My visuals in presentations are clear and slides interesting with good use of diagrams and illustrations rather than overly wordy however I have a tendency to speak too fast, show I am nervous and not make eye contact with an audience making me appear less confident than I might be in what I am presenting. One respondent also commented that I need to â€Å"stop trying to please everybody and worrying about what everyone thinks of me†. I feel some resonance with this in that I do worry excessively about upsetting or offending people at work and have a tendency to take to heart comments from other colleagues. My colleague commented that you â€Å"can’t get everyone to like you† which is true however you can get everyone to respect you and I feel that as a leader it is important to think about others feelings and make sure they understand the motivation for you actions if they will dislike the outcome. Know how to motivate and develop the team 2.1 Describe the main motivational factors in a work context and how these may apply to different situations, teams and individuals Every employee and team will have a different set of factors that motivates them to do their best. The main motivational factors in the workplace are Extrinsic Motivational Factors †¢Financial This is a basic motivation for work. A salary provides for housing, bills, food, clothing and leisure activities. Some employees will be motivated by  potential for pay rise or promotion and an opportunity to climb the ladder, other employees may be happy to accept a lower rate of pay for a job they find interesting and satisfying or for other benefits such as flexible working, pensions, healthcare or company vehicles. †¢Personal Enjoyment / Satisfaction Although not every employee will feel there work is there main passion doing a job they enjoy is important to most employees and a large motivator in making employees happy to come to work and likely to be engaged in their work and dedicated to the businesses goals. A leader/manager has a role in providing a working environment where employees feel important and that they are rewarded for there dedication whether that be financially or emotionally. †¢Flexibility Flexibility in working practices surrounding annual leave, family leave, normal working hours and home working is important to many employees. By allowing flexibility in these areas an employer also opens up opportunities for potential employees who cannot work a normal working week in the office. Flexible working can take pressure off employees with family or care commitments and giving employees a level of autonomy shows confidence in them which can be a big motivator. Employees may also appreciate and employers understanding that there life outside of work is important and effects the quality of their work when in the office. Intrinsic motivational factors †¢Impact Employees want to know that there work matters and has a positive impact on customers, consumers and the world at large. Encouraging employees to always provide the best service they can and ensuring that customer satisfaction is communicated even to those without direct client contact can keep employees motivated and engaged with the businesses goals. †¢Recognition / Reward Ensuring that milestones such as meeting/exceeding targets or project completion are recognised and rewarded is important in maintaining motivation of individuals and teams. A reward can be financial such as a  bonus or gift or can be as simple as a thank you. Recognition can be made on a one to one basis, in a peer group highlighting an individual’s achievements or as a team recognition helping aid team cohesion and pride in work. 2.2 Explain the importance of a leader being able to motivate teams and individuals and gain their commitment to objectives It is important for a leader to be able to motivate teams and individuals as the leader plays a large part in setting the goals of the team and hence in making work of the team members achievable, enjoyable and satisfying. Leaders need to find out what motivates each employee and the team as an entity in itself so that goals can be modified to achieve agreed outcomes and satisfy all team members in a job well done. Some may be motivated by money, some by praise and thanks and some by work-life balance or a combination of all these factors and more. A manager can undertake one-on-one employee analyses to understand employees work-related desires, it is likely most employees will appreciate a leaders interest in their lives and desires. A leader can help to gain the commitment of employees by being honest and frank and dealing with individuals in a straightforward and fair manner. This ensures each individual feels they will be rewarded in proportion to their effort and also not reprimanded unfairly. A manager can also gain employee commitment by â€Å"leading by example†. If you wish to motivate employees to succeed you should behave in the way you would like them to behave and try to refrain from allowing bad habits such as distraction or procrastination to emerge. Being kind, respectful and giving thanks and praise where due will motivate employees to do the same. It is important for a leader to set realistic goals for individuals and teams in order to maintain motivations. Employees need to have milestones or performance indicators and timeframes against which they can set their achievements and a leader needs to motivate and enable employees to reach these targets. 2.3 Explain the role that a leader plays in supporting and developing the team and its members and give practical examples of when this will be necessary Arguably the most important role a leader plays in supporting and developing the team is to provide a sense of purpose. The leader is responsible for setting and defining a common goal and engaging individuals in a team to work towards this. In large organisations such as UEA there is an organisational goal defined within the mission statement by senior management but this can seem very far away from individuals. The team leader can set goals centred on the teams own daily working practices and herein instil a sense of purpose and achievement individuals and groups. A leader’s focus is to create an effective team. For the team to be effective every member must play there part so establishing a shared set of values for the team is key to ensuring high quality outputs. The leader must recognise the diversity of team members but mesh these individuals skills and aptitudes together so that each member is engaged by their work and shares a sense of satisfaction in the teams achievements as a whole. Even the lowest paid positions are essential to team and these employees should not be allowed to feel anything other than equals to other team members. A reward system that values the responsibilities of each individual can help to aid this. A leader also develops the team by coaching and training. An employee will perform better and be more engaged with their work if they feel they have opportunities to learn and develop. Making sure team members are encouraged and supported to gain new skills and develop wherever opportunities exist will also improve team loyalty, participation and raise aspirations. Some areas of work can be repetitive and potentially boring. It is a leaders responsibility to make work engaging wherever possible. In my own leadership role I have previously employed a number of junior staff to undertake data entry. To try to maintain team interest I constantly moved individuals between projects to keep things fresh in their minds and also created informal â€Å"awards† for speed and accuracy giving the work a friendly and competitive element. I also invited comment on how we could develop and improve the data entry and offered to relay these to senior management. In order to inspire employees to perform better it is often better to delegate a level of authority to team members. There is little engagement in simply performing the tasks you are instructed to do but by giving an employee ownership of a task or process they can help to improve this. Showing this  level of trust in employees, listening to their ideas and trusting there judgement can also empower them to take on further responsibility and a level of self-management. As long as a team member is given clear information about what you need them to achieve and knows you are there to support them when needed they should be able to progress without the need for micromanagement or dictatorial behaviours. Finally clear, two-way communication is key to successful leadership of teams. A leader may be involved in goal setting, allocation of tasks, scheduling work programmes etc. but can be open to team members comments on this. Asking for feedback from the team on how these allocations are working may lead to even more affective assignment of work. If the team are allowed to critic the leader they may also be more responsive to constructive criticism received from the leader. Praise, when it is due, is a very important form of communication and listening to team members ideas and/or concerns will help reassure and motivate individuals.

Tuesday, July 30, 2019

Rousseau’s Theory of Education

Rousseau lobbies against an educational system that tries to teach children concepts and facts before such time, as they would make use of them. He believes that a child should not neglect those studies, which meet his present needs, in order to learn that which he may acquire in later years. He claims that experience and emotion are our real teachers, thereby reinforcing the theory that a child should not be educated in matters which are not pertinent to their current station in life. He contends that a child should â€Å"remain in complete ignorance of those ideas which are beyond his grasp† (p686). In essence, Rousseau argues that the healthy spontaneous impulses of children were being repressed by the adult demands for emotional restraint, intellectual precision and social conformity as abdicated by the social and educational practices of his time. Rousseau constructs a theory of education, starting with the influence of the child's natural environment, which should prevail over the influence of society and social institutions. Rousseau advocates allowing children to grow and develop naturally, in direct opposition to the prevailing methods of teaching. Children should be encouraged to develop their faculties through experience. This forms the basis for his fundamental principle of education. Rousseau argues that to be of use to a child, a concept must be relevant to his age. Rousseau promotes involving the student in hands-on learning experiences, as opposed to the more traditional methods of instruction. Children pay little heed to verbal explanation, nor do they remember them in his opinion. He stresses the importance of discovery as a learning tool. Ideas that seem difficult at the onset become less daunting when introduced using a hands-on approach. Simply stated, he proposes to teach his pupil through â€Å"doing†, using words only as a final recourse. I don†t think Rousseau†s plan appealed to the peasants and urban workers in the 18th century. These people were hard workers who would have their children working to feed the family rather than wandering about the countryside learning. If their children had to be schooled, they most likely would have preferred they were subjected to the discipline provided by formal schools in towns and villages which were beginning to appear. Not only did these schools provide a more Christianity based education but kept the children busy and out of the parents way. The people of this time were very focused on discipline and control of their children, allowing the child to explore and learn on their own was the opposite of traditional treatment of children at this time. â€Å"Spare the rod and spoil the child† was a catch phrase of the 18th century and was taken quite literally. Any indications of an independent nature in a child were beaten out them and asking questions was often viewed as a challenge to authority and children were expected to accept all knowledge provided them on faith which was again the opposite of Rousseau†s plan. Since Rousseau†s plan was focused on education based on scientific principles it would go against many of their hardened Christian beliefs about how the world worked. The enlightenment may have been a big influence to Rousseau, but the peasants and urban workers of the 18th century were not particularly interested. For Rousseau to be properly understood we must examine his revolutionary ideas in terms of his relationship to the 18th century enlightenment. During this time a great premium was placed on the discovery of truth through the observation of nature, rather than through the study of authoritative sources, such as Aristotle and the Bible. Rousseau shared the enlightened view that society had perverted natural man, the â€Å"noble savage† who lived harmoniously with nature, free from selfish want, possessiveness and jealousy. One main feature of the enlightenment was that nothing was accepted on faith or face value and he expected no less from his students, he would demonstrate his teachings and not expect them to accept just a verbal description. Rousseau stressed that feeling and sentiment were two very important factors in the motivation of humankind. He emphasizes the need to live and develop in conformity with Nature. The child must be raised in a rural rather than an urban environment, so that he may develop in continuity with nature rather than in opposition to it. A child†s character will mature in harmony with nature if that child†s natural curiosity is allowed to develop unhindered by the corruption of society. All of Rousseau†s educational theories had roots in the enlightenment of the 18th century.

Monday, July 29, 2019

An Overview Of Volkswagen Group Automobile Industry Marketing Essay

An Overview Of Volkswagen Group Automobile Industry Marketing Essay The main aim from this project is to analyze manufacturing company in term of ratios analysis and common size analysis. We took Volkswagen Group as a manufacturing company and we try to know what are the line business, major competitors, and the goals of Volkswagen Group. Then we start to make common size analysis (vertical and horizontal analysis) for both income statement and balance sheet from year 2005 to 2009 to see the financial performance of the company over the time. Moreover we make ratios analysis to check the liquidity, solvency, profitability, efficiency, and cash flow of the Volkswagen Group.  Finally, the report is going to discuss the data that we found on common size analysis and ratios analysis. Also the report will include all the annual report from 2005 to 2009. Company profile a)  Ã‚  Ã‚  Ã‚  Ã‚   What is the company’s principal line of business and major competitors? Volkswagen Group majorly known as the VW group is a German originated automobile man ufacturing group that is ranked third largest in world as a motor vehicle manufacturer. The core business of the group includes developing vehicles and components for all marques and manufacturing complete vehicles for the Volkswagen Passenger Cars and Volkswagen Commercial Vehicles marques. The group has world-wide working of operations but its primary focus is Europe market. Major competitors of Volkswagen are Toyotta, General Motors, Ford and Hyundai. b)  Ã‚  Ã‚  Ã‚  Ã‚   On what day does the company’s fiscal year end? The company Fiscal year ends on Dec, 31st c)  Ã‚  Ã‚  Ã‚  Ã‚   What is the largest source of cash from financing activities? For the year ended Dec 31, 2009 it’s â€Å"Proceeds from issue of Bonds† d)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is the largest use of cash from investing activities? For the year ended Dec 31, 2009 it’s â€Å"Disposal of Equity Investments† e)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is the average income tax rate for the fiscal year reported? Income tax rate for 2005 is : 35.2%, 2006: 9.1%, 2007:37.0 %, 2008: 29.1%, 2009: 27.7%. The average tax rate is 27.62%. f)  Ã‚  Ã‚  Ã‚  Ã‚   What is the average issue (sale) price per share of common stock issued as of the end of the fiscal year reported? The average issue (sale) price per share à ¢Ã¢â‚¬Å¡Ã‚ ¬ 149.42 Company goals and achievements Descriptive information, Compare goals provided in annual reports with achievements in the following periods, seek for any possible predetermined standards and find out whether the company achieved them in the following periods. There are numerous objectives and goals set by the Management of Volkswagen with the motive of enabling the company to expand the scope of its business and generate sustainable success by focusing on its customers and environment. As part of business operations management, the Board has focused on introducing measures to improve cost structures through process optimization overall a nd modular strategy implementation. The implementation of these goals can be seen through the financial performance of Volkswagen where in terms of sales, the related costs are kept in controlled and balanced trend with no irregular hikes. Volkswagen goal of servicing its customers with most innovative and fascinating vehicles is met with its ability to generate increased world-wide sales and improved cost position. In 2007, the company earned a sales record of 6.2 million vehicles.

Sunday, July 28, 2019

The Parmalat Scandal Research Paper Example | Topics and Well Written Essays - 1250 words

The Parmalat Scandal - Research Paper Example Parmalat employees tried to obstruct justice by shredding documents and spoiling computers. Tanzi and two members of his family were arrested. Zini of Zini legal firm was the mastermind behind the fraudulent activities while Fausto Tonna is played a key role. Parmalet’s outside counsel and ten members of its management pleaded guilty to criminal charges, but were lucky to get sentences not exceeding thirty months. While claims against Deloitte&Touche LLP and Grant&Thornton LLP were allowed to continue, a suit against Bank of America was dismissed (Markham 375). Italian prosecutors sought to cast the net wider. They indicted Deloitte &Touche, Grant & Thornton and their employees. They accused Citigroup and Morgan Stanley Deutche Bank with aiding and abetting the fraud since they were the company’s investment banks. Citigroup filed a countersuit in New Jersey claiming they were also a victim of Parmalet’s fraud (Markham 375).The scandal was an embarrassment to the Italy political establishment that had received $120 million in political contributions from Tanzi. The Parmalat scandal forced the Italian government to take measures to restore investor confidence. It passed laws that should have been passed long ago to prevent frauds such as the Parmalat scandal. However, as history has shown, there will always be a lot to be done. It takes an economic collapse or a big scandal to force legislators to seal loopholes and increase regulation (Mallin 86). The measures the Italian government took to prevent fraud were long overdue. Publicly traded companies should have been required to rotate their lead auditor’s after a brief period. The government set it at two years that should be ideal. The new laws extend the time of engagement from three years to six but limit the number of times they can be contracted (Mallin 86). The extension ensures continuity that is crucial to an auditing firm’s success. In addition, mandatory rotation

A Survey of the Current State of Security in Smartphones Term Paper

A Survey of the Current State of Security in Smartphones - Term Paper Example This is why they have found their way into our everyday activities, and entrust them with our most valuable information. The down side to this is that since these technologies are used by people everyday and hold our most important information, they are also extremely prone to attacks. Personal computers can be hacked, or could get viruses and spyware, while networks are the target of security breaches, and of course, smartphones can be attacked as well. These technologies are targets for the same reason we use them; they are capable of running our lives. Nowadays, you can do banking from your home or phone. You can transfer bank funds via your network, you can keep the passwords of your utilities in your Smartphone, and you can also keep track of your stocks and other assets through these methods as well. Attacks come in different forms and target different kinds of information. This paper will focus on one of the above mentioned technologies, the smart phones, it will look at the k inds of attacks that could affect a smartphone, and look at current literature regarding available security options for smartphones. This paper will concentrate on smartphones and it will dig deeper into the current status of smartphone security. It will be discussed as: What is a smartphone? Discussion of literature regarding attacks on smartphones Discussion of literature regarding security options for smartphones. ... on a personal digital assistant or a computer.† This means that technically, smartphone is a miniature personal computer or laptop that is able to make calls because according to the article, â€Å"A smartphone also offers the ability to send and receive e-mail and edit Office documents, for example.† These kinds of features allow us to do banking, social networking, communication of multiple methods, and asset management through these devices. This is normally used and abused by business owners and company managers that need to bring their work wherever they go, or by entrepreneurs and free-lance employees and contractors as they may get work orders at any given time. These functions are very useful for people on the move on a regular basis, and even for people who feel the need to stay connected on a regular basis but as advanced these functions may be, they are also more prone to attacks such as viruses and spyware. When comparing regular phones to smartphones, althou gh smartphones generally have more capabilities, they are also much more prone to receiving and being affected by viruses, as some older phones either are not able to receive viruses or even if they do receive them, most to not have the ability to run them. Discussion of literature regarding attacks on smartphones As we know, there are many different smartphones, using different operating systems, with different interfaces and applications, and as previously mentioned, there may be just as many ways of attacking these smartphones. This part of the paper aims to discus current literature regarding the certain kinds of treats and attacks that smartphones are normally vulnerable to. This particular portion also would like to touch on some of the reasons why smartphones get infected or become targets of

Saturday, July 27, 2019

Investments class (Measure for t-bond & funds historical data) Assignment

Investments class (Measure for t-bond & funds historical data) - Assignment Example Theoretically, a bond is like a stock or a share which gives a sort of dividend to its holder. It is one of the most important categorizes that comes under the ambit of finance and it is important from the viewpoint of financial consultant to analyze the same (Bodie, Zvi, Alex Kane, and Alan, pp. 44-55). There is a significant relationship has been found among the interest rate and bond valuation. A rate at which the interest is paid by the borrowers in consequences of using the money specifically borrows from a lender. Interest rate in particular is a percent of principal paid by a certain amount per annum. Interest rate is one of the most important from the standpoint of a country and it is also deems a positive and significant tool come under the ambit of monetary policy. Countries with a high interest rate would not be deemed as economically viable because the cost of doing business in these countries would be high. Interest rate has its own recognition for the companies, especia lly for the new companies who want to enter in a new country. There are number of countries which decreased its key policy rate merely to increase the level of borrowing in the economy which may increased the financial and economic potential of the economy as a whole. There are number of methods to value a bond and it is essential to value it accordingly, in order to increase the recognition. Bonds depend heavily upon yields, interest rates and maturity provisions. The main perspective of this assignment is to answer some of the questions related to bond analysis and valuation. There are four different tasks which have been required for the same analysis. The dynamics of funds with respect to the changes in time has been linked to the advancements or the trends registered in the contemporary world. The preference of each model against another has been pegged on the associated risks and the profitability that may be developed from the option of preference. The distinction of one mode l of funds to another can be presented via the evaluation of the procedures or methodologies that are deployed through the realization of the eventual aims. Other contributory factors that assist in the evaluation of the advancements made by a model of preference can be sourced from the governing principles in terms of contribution and subscription. Mutual funds focus on pooling together risks in terms of investment. Small investors pool their monetary value under one basket, thus aligning themselves for a strengthened investment. The caption point that is routinely developed via this approach is the fact that the investment is modeled along with an intelligent platform (Kent, Mark, Russ and Sheridan, pp. 15-20). The flow of monetary investments under mutual funds has posted significant adjustments across the twenty year period. A reflection on the annular performance of a mutual fund based investor, such as Cohen & Steers Realty Shares (CSRSX), reflects the indicated trend. This or ganization has been posting mixed adjustments in its annular revenue overview. The flutualtion of mutual funds in the analysis could be analyzed here with the below mentioned table and chart, Â   Mutual Funds Close End Funds ETFs UIT Total 1995 2,811 143 1 73 3,028 1996 3,526 147 2 72 3,747 1997 4,468 152 7 85 4,712 1998 5,525 156 16 94 5,791

Friday, July 26, 2019

The European Union will not last another Decade Essay - 1

The European Union will not last another Decade - Essay Example The general view among many Europeans is that the Union is gradually becoming an immaterial isthmus of the Eurasian continent. Analysts have identified key issues that make the European Union weak and unable to progress further soon. Structural economic challenges pose the greatest threat to the Unions survival. It is said that globalization has made other regions become more competitive than the Eurozone. Many members of the European Union lack competitiveness. Globalization has allowed business establishments to produce where expenses of producing goods and services are lowest. Third world countries, as well as some of the emerging markets, are competitively outpacing the developed nations in growing and developing their economies. These countries are quickly adapting specialized high-value productions (Sanchis Marco, n.d.). Their labor markets are very skilled, therefore, able to be productive in high technological industries. It is a fact that the working conditions in the European Union for workers is better, that they provide better social amenities and that the working conditions are supremely better in terms of social benefits. However, the better quality of social amenities offered means that the cost of production must sufficiently accommodate those costs, and, therefore, translates to higher prices for goods and services delivered. Private investors have not made the situation any better as they relocate production to the much cheaper cost of production locations in the emerging markets, which serve a double purpose of offering ready markets for some of their products. The proportion of inactive and active individuals in the Eurozone is worsening by the day (Laursen, 2013). It is projected that countries within the European Union will not have enough human assets, while at the same time these countries have failed to

Thursday, July 25, 2019

Brain-Derived Neurotrophic Factor Research Paper

Brain-Derived Neurotrophic Factor - Research Paper Example Brain-derived neurotrophic factor (BDNF) binding to TrkB is an important component of phospholipase Cg, mitogen-activated protein kinase/extracellular signal-regulated protein kinase (MAPK/ERK) and phosphoinositide 3-kinase pathways, all transducing signals into and out of cells. With roles in transmitting signals, changes in BDNF will thus be highly manifested as changes in memory, behavior, and cognition. Bipolar disease (BD) is a pathologic condition of the nervous system caused by both environmental and biological factors. It affects structures in the brain that affect mood, cognition, and behavior such as the limbic system, striatum, pallidum, thalamus, and cortex. Particularly, highly implicated in the development of the disease is the impairment of neuronal survival and synaptic plasticity, as mediated by BDNF, high quantities of which are found in the cortex, limbic structures, olfactory bulb, and cerebellum. Briefly, these parts are important in attention, memory, smell perception, and emotions, respectively. Because BDNF is found at high concentrations on brain areas highly affected during BD, many studies have looked into its particular characteristics with and without the disease. Because of the multiple pieces of evidence implicating BDNF to BD, several studies have looked into BDNF at a genetic level to better understand the disease. Many studies have found that a change from val66val to val66met is highly critical in the development of BD. In particular, val66met was found to cause lower cognitive task scores, partly because it results to lower volumes of the limbic system (hippocampus and parahippocampus), dorsolateral prefrontal cortex, and temporal lobe as compared to that of the val66val variety. Â  

Wednesday, July 24, 2019

Toxic sugar Essay Example | Topics and Well Written Essays - 500 words

Toxic sugar - Essay Example Maturation effect, changes in research participants’ responses following numerous exposure to the study’s instrument is another major confound to the study (Goodwin, 2009). The study could be improved through implementing an experimental design over a short period. the design would randomly select research paericipants and organize them into strata with standard conditions. One group, a control group, would refrain from fruit consumption while each of the remaining groups would be subjected to single types of fruits and data collected, and tests performed, to determine incidence rates of type 2 diabetes among the participants (Muraki et. al., 2013). The researchers conducted the research themselves. Even though participant administered questionnaires were used, significant involvement in determination of participants’ consumption levels justifies the researchers’ role. Researchers’ participation in a research matter because it establishes grounds for evaluating reliability threats due to researchers’ bias. Not involvement communicates higher level reliability of a study. The researchers studies human subjects, people identified as women and men. The large number of participants used in the study, 66105 women, 36173 men and 85104 other women, was sufficient though there was no treatment. This means absence of placebo and treatment groups. Researchers in the study considered a 25 year period in which data was collected for different research participants. The period began in the year 1984 and ended in the year 2009 and was long enough for a longitudinal study (Muraki et. al., 2013).). The study was not a controlled experiment because its feature does not meen definition of a controlled experiments. Controlled experiments involved randomization of a study’s participants into groups that receive different treatments, characteristics that did not exist in

Tuesday, July 23, 2019

Oracle and Machiavellian Philosophy Essay Example | Topics and Well Written Essays - 2000 words

Oracle and Machiavellian Philosophy - Essay Example For instance, when a firm increases it prices by few cents, the consumers may want to fight back by making many complaints towards the company or deciding not to buy the goods. However, on the other hand, when a firm increases the prices at the higher range, the consumers will be surprised but still purchase the goods as they do not have any choice. The company is dedicated to creating quality products and services and as a result, the company has introduced unified process automation systems, services, and products. Its goals are to have products and services that will ensure that they give automated systems integrated with diverse business analytic functions for the consumers. Oracle has focused on â€Å"pampering† all its stakeholders. The key stakeholders that the company has placed them to the center of their operations are the customers. Oracle has implemented a Led-innovation strategy that ensures that the company all its services and products are aligned with the consu mers’ requirements contrasting the internal company goals. Before introducing any product or services, the company tends to research on the customer’s needs. For its standards, the company has implemented the ethical principle of honesty that is upholding the high standards for the Oracle Corporation. The principle provides honesty for the corporations and its employees as they deal with partners and stakeholders along with the company's customers. The company has embraced the ethical business ethics of honesty and with this code.

A Response to a Historical Essay Based on the US Civil War Essay Example for Free

A Response to a Historical Essay Based on the US Civil War Essay The war as people have known and understood it, has inculcated nothing but violence. Over the history, the remnants of different wars became distinct because of the horrors that it caused and imbibed within the innocent lives of people not involved with it. In addition, those who have actually participated in wars, battleworn and inflicted with such violence can only remember the dreadful effects that it left. However, recent studies and approaches to war histories suggest otherwise. Indeed, there have been numerous horrors inflicted by the war towards innocent victims – women, children, elderly, and the soldiers themselves. But on a different light, the article by Drew Gilpin Faust shows that these wars, although violent and bloody, have brought numerous lessons that only the battlefield can best teach the people. In contrast to the usual and common notion perceiving war as evil and violent, some historians view the war as an enlightening period in the history. Francis Parkman believed that the Americans, who have for so long been vilified by their pursuit for success, will be purified and strengthened after a season of war wherein they shall call out for new ideals and they shall learn to appreciate emotions and sentiments relevant for them to destroy selfishness and greed (Faust, 2004, pp. 369-370). In a distinct manner, the Americans have been dominating the international arena due to their indespensable strength and the supremacy that they hold before less developed and weaker countries. And as such, this rendered the Americans the incapability to become keen of other nations sentiments towards their leadership. And with this, the outcomes of the war can be the only way to bring about worthy realizations towards the Americans. Although no one can deny that in reality, the wars that people have bravely fought caused numerous of lives gone to waste. However, despite the horrors of losing loved ones, comrades and brothers became a necessary sacrifice in order to purify a nation that has been subjected to ill doings and a means to cleanse the people out of their sins committed against their own nation and other nations. It may seem morbid to other people, but more civilians became largely interested in understanding the experiences of the fighters firsthand. Civilians became more willing to feel the sensation because for them, these experiences will render them the ability to become more humane – feeling different sensations and privilege of having emotions for them to grasp (Faust, 2004, p. 372). Those who served the military to cure the wounded became immensely satisfied of their tasks. For them, the patients that they attended to and the wounds that they had to cure introduced them to richer and new insights. And though these may have connoted a great level of violence, nonetheless these experiences explored a great deal out of their humanity. And for those who have endured the battle themselves as soldiers, a number treated such experience with rejoice despite the destruction and chaos that it caused them (Faust, 2004, p. 372). With all these perceptions about wars, Civil War in particular, most of the historians developed greater interests in tackling the horrors and lessons that come with it. The fondness of most of Americans in the wars that they have fought became distinct that most of the historians have dedicated a large amount of their time and career to discover the truth behind the Civil War and the lessons that it has ought to teach the people. As such, over the history, numerous books and studies have been developed that were dedicated to the Civil War. James McPhersons book entitled â€Å"Battle Cry of Freedom† was one of the most celebrated composition and a direct beneficiary of the Civil Wars fame. It turned out to become one of the most respected and famous books that tackled the experiences behind the war. Consequently, the â€Å"Journal of Southern History† also became one of the best compositions that broadly represented the different aspects of the conflicts during the Civil War. Given the significant increase of peoples interest in the war, it is logical to wonder what has triggered the peoples desire to study more about it. Ken Burn explained that the issues confronted during the Civil War era is continously reflecting the contemporary issues that Americans still face today (Faust, 2004, pp. 374-375). In addition to Burns explanation, several writers have also come to the conclusion that people are still interested with the cause and outcome of the Civil War because it has shaped modern Americas society and culture. They believe that the horrors and lessons behind the war, though they are considerably dreaded, are keys to discover Americas roots and origin. The whole point of the article really does make sense. The turnout and effects of the war that it bestowed upon the country, the fighters involved in it, and the greater number of innocent lives who had to bear with the war experiences created a huge impact that is impossible to forget in a lifetime. The different aspects and different angles given to the study of Civil War offered a great amount of help in understanding the fruits and losses behind the incident. As such, such wars and battles mirror the history of America. During the present era, the war that America has fought and is still fighting presents the same outcome – numerous lives lost and land and property devastation. Same with Americas previous war engagement, they invented the war â€Å"in order to control violence† (Faust, 2004, p. 381). Equipped with weak evidences behind Americas attack against Iraq, America has acted in order to create for their country a â€Å"sense of meaning, intention and goal-directedness† (Faust, 2004, p. 381). Again, America was pushed into a war in order to regain superiority and control. Indeed, the wars that America has fought came with distinct lessons despite the unwanted memories and experiences that the wars have unleashed. But despite these horrors, the American government still pushed their nations onto a different battle regardless of what the world has to say about it. It is true, the Civil War taught Americans a great deal of lessons which were learned the hardest and most painful way. But now, they stand the war again – and numerous studies about the wars may not have helped at all. War, from the dawn of the history until the present generation, is still yet a battle that has not been won. Reference Faust, D. G. (2004). We Should Grow Too Fond of It: Why We Love the Civil War. Civil War History. (pp. 368-383). The Kent State University Press.

Monday, July 22, 2019

Source I suggests that attitudes to Elvis Presley Essay Example for Free

Source I suggests that attitudes to Elvis Presley Essay Q. 5. Source I suggests that attitudes to Elvis Presley were beginning to change by 1958. Use the source, and you own knowledge, to explain why this was happening. By 1958 Elvis Presleys popularity and acceptability with adults was still unchanged, and his manager, Colonel Parker, decided to revamp Elvis image to better suit the tastes of the older generations. In order to achieve this Elvis was persuaded to do what every other young American man was obliged to do at the time: spend time assigned to the US Army for National Service, wearing fatigues and earning a pittance. This gained him good publicity as can be seen from Source I, which is obviously keen on Elvis as it is using him to demonstrate the brilliance of Americas society and American democracy. The article is making use of his rise to fame (how he was a nobody who became a somebody so quickly) to prove how the American dream (how anybody can be famous and dreams can come true in America) is really possible. The article also states how Elvis did not simply use his riches and influence to buy his way out of this duty to his country. By serving his time in the Army alongside other, ordinary draftees and not asking for special favours, and because of the good publicity he got from it, Elvis gained great respect from the older, patriotic generation, making them feel less negative towards him. It would have seemed now to parents that Elvis was setting a good, nationalistic example to their children, showing them the right path, and they liked him and the impact he was having better for this reason. He was also seen as not rebelling against what society expected of him, again making him more acceptable by the old as a role model for the young. The source differs from sources B and C in that it is not being critical of Elvis, and it is showing how he might have a good influence rather than a wholly bad one. The opinions have changed so much at this point and continued to change after Elvis returned from the Army mainly because Elvis was no longer as shocking, and therefore not as dangerous an influence on the young, or the morality of American society through outrageous television performances (after the third Sullivan appearance, Elvis manager raised his television price from $50000 to $300000, and the networks refused the new proposal, so Elvis didnt do TV again until 1960). For example, Elvis shocking ducktail haircut was shorn, and Pageant magazine reported: Fans cried, parents sighed. On becoming a G. I. in the Army, Elvis said: Its a duty Ive got to fill, and Im gonna do it. I guess the only thing Ill hate about it is leaving my mama. Shes always been my best girl. This showed that Elvis had family values, and love for his mother, which would have made him seen more normal and down-to-earth (or less shocking and less rebellious). Again Elvis would have made parents think he would lead their children the right way, rather then corrupting their morals. By the time Elvis had returned from the Army in 1960, his TV appearances would have lost their initial shock. He was still popular, but the primal hysteria was gone, and shortly the fan magazines for teenagers would have had the Beatles to talk about. After joining the Army, Elvis also changed his musical style, performing some religious songs and doing a duet with Frank Sinatra, the grown-ups music star, making him a lot more acceptable, even likeable. It was around this time that Elvis started to star in his own films, but these films werent action packed or shocking. They were mainly romances and love stories, portraying the softer, tenderer side of Elvis that seemed less threatening to the adult generation. Generally, adults attitudes towards Elvis were beginning to improve by 1958 because of the change in his image. The youth however maintained their rebelliousness, and Elvis popularity among teenagers dropped slightly as they saw that adults found him more acceptable, or lost interest because he was no longer as downright shocking or rebellious as before.

Sunday, July 21, 2019

Strategic Management And Business Planning For Emirates Airlines Marketing Essay

Strategic Management And Business Planning For Emirates Airlines Marketing Essay Abstract This report conducted on Emirates Airlines which discusses a strategic study about global airline industry, particularly Emirates Airlines.1st part of this report will be tell us in detail about Emirates airline company with internal and external analysis of the company. The last section is about current situation of the company with conclusion and also expressed main problems that Emirates Airlines should address with recommendation. Table of Contents Section Name of Contents Page no. 1 Emirates Profile 04 2 External Environment 04 3 Airline Industry Analysis 04 4 Life Cycle of Airline Industry 06 5 Porters 5 Forces 07 6 Key Competitors 09 7 Strategic Capabilities of Emirates 09 8 Key Success Factors 09 9 PESTEL Analysis 10 10 Competitive Advantage of Emirates 12 11 Internal Environment 13 12 SWOT Analysis 13 13 Summary of Internal Environment 15 14 Conclusion and Recommendation 16 15 Appendices 18 16 Emirates Strategy 18 17 Emirates Cost Reduction Strategy 19 18 Ancillary Revenues 19 19 Growth Strategy 20 20 References 21 Profile: Emirates Airlines was established in 25th October, 1985. Presently Emirates Airlines has 142 fleets aircrafts and destinations over more than 102 countries worldwide. Recently it made an order for aircrafts worth $ 27 Billion for 45 Airbuses A380, in this way cit become the worlds largest purchaser of Airbuss super-jumbo. (Regarding Emirates) Emirates Airlines is very fast growing airlines. Emirates have 5th number over the world in profitability. Emirates earned profit on March 31,2010 is more than $3,538 since last 17 years and its growth ration more than 20% a year. (BBC News) External Environment Airline Industry Analysis Airline industry Profile Presently airline industry growing very well and world top level profitability industry where from we can earn profit .On the other hand political and some other economic factors are affected on this industry, after 11th September there was a great change in the trend of abroad journey for visit, studying and business purposes etc. Another big factor is rapidly rising in oil prices over the world specially in middle east as well, due to this cost increased of airline industry and in this way profit has been decreased and these losses has been reached round $ 6 billion in 2009 (IATA) 6 billion in 2009 (IATA) Eventually, the airline industry has been restored number of passengers. We are watching again the trend of tourism, international trade and development of globalization and in this way numbers of passengers has been increased and exceed 2.3 billion by the end of 2009.(IATA).Thus, for winning and strong image in aviation market its compulsory for airlines that cut of their prices and improve their services. Life Cycle of Airline Industry. The Product Life Cycle refers to the sequence of stages a product goes through. Any new product in market go through a sequences of stages from introduction to maturity ,growth to decline and this sequence of all stages is called product life cycle. We can also say the stages through which individual products build up over time is called The Product Life Cycle. (Saaksvuore. A and Immune. A, 2008) The classic product life cycle has four stages are: Introduction Stage or Development stage Growth stage Maturity stage Decline stage Airline Industry Life cycle: According to product life cycle at the movement airline industry on its maturity stage due to big and perfect competition in the market. In this Maturity stage competition is more hostile in order to increasing advertisement and promotion activities. Further more many competitors increased their budgets on Research and development (RD) Through increasing customers brand loyalty many companies want to differentiate them from their competitors in their services and products. In this stage companies starts cutting their operating cost mean profit margin decreases result least efficient companies are not more in market. Accordingly, many companies use offensive strategies instead of defensive strategies by using methods of changing their market strategy ,product development and marketing mix for stay alive and compete during this aggressive stage. (Development of new product) Porters 5 Forces Threats of New Entrants The new entrants in any industry face some threats from existing companies because new company offer more attractive product with low cost etc. In airline industry threats are low as comparatively barriers are high. Some challenges under below due to new entrants.. Capital Requirements. We need huge capital for this industry for purchasing new crafts and also for starting new projects and also need for attractive to customers. Brand name Customer loyalty: Airlines companies with excellent goodwill and strong image in market will easily compete with new threats at the time of entry. # Bargaining Power of Suppliers Suppliers can easily change market trend through their high demand and control on prices and quality of their products services. Boeing and Airbus are globally suppliers of the airline industry. Bargaining Power of Buyers Buyers are also can change the industry trend due to their demands for high quality ,demand for low prices and also have skill I reduction of the cost. Buyers are more powerful due to huge amount of passengers in market and approximately 1.8 billion yearly. (ITAT). Threat of a Substitute Products or Services Another big threat of substitute product due to availability of substitute in the market for any product. For example people use theirs cars and use trains and buses within the same area or country. Rivalry amongst existing firms He trend of rivalry in airline industry is very famous and high due to availability of large numbers of airlines in the market which also offering best services, best cost etc. For example a lot companies want to increase their share price and want to increase their image want to gain best goodwill among the customers only due to offer best services, cost and also others lot of promotions to attract and attain the customers. (Thompson Strickland, 1995) Key Competitors (Strategic Group analysis) 1st British Airways is one of the biggest in the world. 2nd Qatar Airways getting success from its aggressive growth plan. Singapore Airlines have very good repute in market as most respectful travel brands in the market and was established in 1947. American Airlines established in 1930 and largest airlines over the world due to yearly passengers of this airline more than 80 million. Strategy Strategy is the  long term planning to achieve business objectives through arrangement of resources  of organization within a difficult environment, to fulfill the market needs and also satisfaction of stakeholders expectations.(Dibb.S, Simkin. L, 2008)   Emirates Airlines Strategies: Emirates Airlines has a good and effective business model which is very helpful to gain company objectives and help to company become leader in the airline Industry .following are strategies of the emirates airlines strategies. Quality Control strategy: This is the basic and fundamental strategy to achieve goals of any organization so in this way airlines have very attractive and best strategy to control its quality and standard of the brand. Extensive Aviation Training strategy. This is another fundamental and key strategy of the Emirates for Aviation training .In this way company get maximum benefit through extensive training of its employees .In this way not only keep their employees with it but also open new opportunities for outsiders as well. International Airline Information Technology Development Strategy. This is another fundamental and very important strategy of the company for development of its e-business system, self check services system and also maximize the profit through its advancement in Information technology system in this way it make a lot of contracts with very big companies of the world. Resort, Hotel and Tourism Strategy. This is also another fundamental strategy of the company for increased the numbers of tourist in this way it assist to local bodies and advice for development of new Hotels, Restaurants, new buildings etc. Growth strategy New Bases. Expansion of existing bases. More opportunities available as airlines close/ consol. Cost, cost, cost (long term minimization). Efficient facilities. Demographics. Geographic. Strategic. Auctioned winter capacity. Increasing communication of benefits. Strategic Capabilities of Emirates Strategic capabilities means the skills are abilities to accomplish the stage for the surveillance in the market. It may be in two forms; (1). Resources and (2). Competences Emirate has its threshold resources which include its flights, office equipment, head quarter, finance resources and employees. Emirate also has core resources in the form of management team, Ahmed Bin Saeed Makhtoum (CEO/Chairman).Same as resources Emirate has threshold competences which includes online booking, operations of on time delivery and point to point routing. While in its core competences includes IT development, no frill strategy and route policy strategy. Key Success Factors Differentiation Airline companies can be differentiated by offering latest and modern services like big comfortable seats, advance aircrafts and new e-ticketing system. These all thing not only distinguish the companies also helpful to attractive new customers for the company.(e.g. British Airways). Strong brand name Strong brand name with loyal customers is very important for career of any company. Its proved with strong brand name companies are most untactful for customers. Alliances In Airline industry establishing the alliances between different companies is very important trend in this way different companies will share their resources through strong network and will gain benefit of wide range customers network and will develop many others routes. In this way operations cost also will be decreased. Relations with supplier Strong relations with suppliers are compulsory for Airline companies through long term agreements companies remain safe in order to any future change in pricing strategy. PESTEL Analysis. Political factors The Airline industry is very sensitive industry and immediate affected by and changing in political conditions including wars and instability in economic situation in different countries. The recently political and economic instability in pacific Asia region disturbed the business Middle East and rest of world due to this Airline companies unable to join any International Alliances with top Airlines companies like American Airlines. (Growth phenomena, Nora Byman) Economical factors Modern airports along with latest technology are important factor for success of airlines business. UAE have been planed to big investment on development of Dubai and Abu Dhabi airports. This investment on airport development will exceed up to Dh 71 billion over coming 20 years. Developed airports can give us following benefits: enhancing economy, increasing tourists overcome the dependency on oil revenues by alternatives business strategies. Social factors There is rapidly increasing world population and in this way increasing in number of tourist and educated people. For example, globally growing population especially in UAE according to The National Human Resources Development and Employment Authority Tanmia, UAE population in 2010 has been reached up to 7. 557million from 5.63million, increased by 1.9million people as per the official population statistical report issued 2006.   A number of emigrants are increasing in UAE, airlines firms profits will increase due to travelling of those emigrants to their home countries. Furthermore, diseases also disturb the population of different countries, big example of this Bird Flue which is a killer unprocurable disease. (Economic Development) Technological factors The latest technology also affected in both ways positively and negatively. Negative impact is that teleconferencing decreased the need of physical and face to face business meetings which directly affects on the sale of the company and decreased the passengers. On the other hand positive impacts of e-booking system make reservation system very easy and accessible to any one and it has very good impact on the sale of the company. (Current State) Competitive advantage of Emirates Emirates Airlines implement differentiation generic strategy by offering high quality services in order to gaining benefit among its competitors and getting palce in market as Leader Company. For this purpose the emirates airlines was the 1st Airline in the world who offered TV screen in its all airline and 1st time introduce e-ticketing system in UAE. Thorough segmentation of market it also gained another competitive advantage. It was only company in UAE which providing training by using latest technology called plane simulator. The purpose of all changes only become the leader company in over the world in this order enhanced brand name awareness by locally, regionally and also world level and in this way it will increase profit and goodwill as well. Internal Environment SWOT analysis Strengths Membership of the Arab Alliance, which is known as Arab Air Carriers Organization First Airline company in the Arab world who introduce e-booking system Self check-in system at airport offered by Emirates Emirates Airlines world biggest purchaser Airline company by order of new 45 Super jumbo Air Buses. Providing qualitative training, benefits and rewords and very impressive salary packages and benefits to his employees and also cutting labour cost increasing employees loyalty (People). Latest March, 2010 held Festival of Literature and in 2006 sponsored Fifa World Cup in both way he gained its brand awareness and also makes its goodwill in market. Balance sheet looking sound and showing Profits for 2009-2010 grew four-fold to $964m inspite high oil prices and tough trading environment. Latest progress of Emirates Airlines rolls out flights to San Francisco. It is ready to rule the roost to take world leader in Airline business with the latest technology in hand.   Weaknesses High operation cost due to big investment on purchasing aircrafts and application of latest technology. High Prices as comparatively other airlines companies. Non membership of any International Alliances. Non availability of hub in Abu Dhabi. As establishment not much old just in 1985 ,so its young airline. Opportunities Good growth in Per capita income in UAE. Huge investment plan by Government on the development of its airports in UAE. Growth in population of the world and in also in UAE . Forecasting of World Travel Tourism Council that tourists will be increased in UAE due its best locality, huge beautiful buildings, safe and secure environment luxury hotels and restaurant and good economic condition after 2010. Rapidly enhancement in internet users over the world and in also in UAE. A different Aviation event like Air Show of Dubai good promotes Middle East airlines in the whole world. A lot of international companies want to shift their headquarters in Dubai due to safety and sound political situation so in this way bright chances for increasing in number of passengers. Threats Emirates airlines located in the region where politically instability going very high due to terrorism activities has been increased. Rapidly increasing in the operations cost due aviation security. Recently increase in fuel prices which is also cause of high operations cost. Due to non controlling of oil prices in this way might be Airline industry suffered loss by $ 3 billion (IATA) New arrival of airlines companies with low cost.. Modern online ticketing system can be hack by hackers and can be crashed by virus so in this way database of the company will destroy and eventually company will suffer huge amount of losses. The natural crises and deserters in the region like earthquake, flooding and hurricane. Latest worst flooding situation in Pakistan as before he faced crises by earthquake as well which was worst impact on the sale of airlines companies. The quickly increase of fresh sensitive unprocurable diseases like as SARS and Bird Flue that have very bad impact on airline industry sale. Summary of Internal Environment With the help of external environments, organizations or companies able to recognize their internal factors. Recognizing of that factors and make companies in this position that companies utilize their strengths, overcome their weaknesses, get advantages from opportunities of the companies and can easily avoid from threats of the companies. Current situation of Emirates Airline: Any new arrival or entry in any industry is considered unattractive due to very low demand, high prices and strong competition. But attractive for Emirates Airlines due to its good strategy and strong market position. Also, it has many opportunities to handle any uncertain situation because it is member of very strong Emirates Group which share its resources and reduce the company expenses. Overall, Emirates enjoying with great market position along with high profitability rate which is considered as competitive advantage of the company and high profit rate of the company of its best competing strategy and other expansion strategy. Conclusion and Recommendation At the time of strong competition which refers to maturity stage of Airline Industry so each company should approach offensive and use the offensive strategy after in detail review its internal and external environment and all related factors which directly effect the company position. The following recommendations are for Emirates airlines. Operational cost of Emirates is very high only due to huge investments on technologies, aircrafts and best quality services. Emirates should control its cost and should decrease its cost through improvement and development of operations activities .Emirates should improve maintenance process, effective and efficient flight schedule of the company and better utilization of the company resources like aircrafts etc. Another way for reduction of cost is advancement in its technologies by investment in technologies and in this way cut of labour cost. For example it is strongly recommended to new installation of self check service system on all airports. In reply to the threat of low cost airlines in UAE market. Emirates should offer advance level services and control cost and this way no need to reduce the prices and in this order it should introduce its new brand as subsidiary which should be base on low cost. a subsidiary Extension in routes strongly recommended and should be special growth in tourism UAE. In this order to it should extend its route worldwide most attractive areas and Canada one of them. Joining with global alliance will help to increase its worldwide destinations in this way should offer more impressive and effective strategy for competing low cost airlines. Advancement in Information Technology is most important for progress of emirates airlines and in this order it should make contracts with E-Business Company for improving its services and increase the customers satisfactions. E-CRM is the latest technology and adopted by Emirates this strategy since increasing in numbers of the internet users and this way out for keep long term relation with customers. (Jiang, 2003). Eventually, Emirates Airlines make comprehensive analysis and review of company internal and external factors and its competitors and should develop new strategies for staying and keep good position in airline industry at this maturity time.

Saturday, July 20, 2019

Drinking Laws Essay -- essays research papers

I. Introduction and Description of Problem (APX 2 PAGES) 1) Statement of the Problem: (5 pts) Eighteen-year olds throughout the United States are considered legal adults in almost every way, with one notable exception: the privilege of having an alcoholic beverage. In every state, eighteen-year olds are legally permitted to drive, live as they choose, and work where they choose. Eighteen-year olds pay taxes as other adults do, are subject to all criminal and civil laws, and are punished, jailed and even executed for crimes they might commit against such laws. They are also permitted to hold most local, state and federal government public offices, and can sponsor and pass new laws if elected. Again, the only exception to complete adult rights is a prohibition against an eighteen-year old buying or enjoying a beer or other type of alcoholic beverage anywhere in the United States. Many countries elsewhere throughout the world have lower drinking ages or no age limitation or prohibition at all on consumption of alcoholic beverages. Interestingly, these countries likewise have lower incidences of abuse, lower death rates in automobile accidents, and lower arrest rates for alcohol-related offenses than in the US. Both Canada and Mexico, as examples, have legal 18-year old drinking age laws, and have abuse indices well below those in the US. Likewise, the Italians, Chinese, German, Austrian, and French have for years allowed for younger adults to purchase and consume alcohol. Again, social and criminal problems among 18-21 year olds in these countries are much smaller in number and severity as opposed to those in the US. Sociological and psychological researchers studying this problem attribute the difference to the various countries’ accepted methods for mentoring â€Å"acceptable† behavior.† Their premise is that we in the US tend to rely on the force of law as a deterrent to bad behavior, rather than our families teaching acceptable behavior (including drinking) in adult settings. Even between states in the US, patterns of alcohol-related injuries point to proof of an age/alcohol bias among our legislators. It has been proven that when two similar jurisdictions (e.g., Wisconsin vs. Illinois in the 1980’s; Vermont vs. Other New England states in the early 1980’s; and New York vs. Quebec in the mid-1980’s), the one with the lower drinking age had a lower rate of al... ...iquor store, gain income from his investment, but be unable to buy something from the store that produces income for him. An 18-year old Army private, sworn to protect the United States from danger and harm and serving in the caves of Afghanistan, might find himself at risk of death to protect a Congressman who would not or could not offer him a â€Å"thank you† drink if he had the chance to do so. Our nation would be better with passage of this bill by recognizing finally that ills of drinking to excess are not limited to those less than 21 years of age. This Bill would make 18-year olds more responsible and less likely to harbor behavior that leads to a host of other social ills and problems. Finally, the Bill would also establish a fund for aiding victims of drunk driving – a cause very much deserving of national attention rather than hyped-up charges of teenage abuse The United States has long recognized that adulthood is sanctioned at 18 years of age for every other reason except our national drinking age. It is time for us to recognize this inequality with a sanctioned study of the consequences and a long-awaited and carefully drafted Bill for lowering the drinking age to 18.

Option For Prosperity :: essays papers

Option For Prosperity In an advanced information age economy, lifetime earning prospects depend on the quality of education more than ever before. Americans are free to make decisions about their health, college education and welfare. We can choose what to eat, how to exercise, whom to marry and which candidate deserves our vote. All of these choices shape us into the people we are today. The growing trend in home schooled children demonstrates that parents are utilizing their freedom of choice in order to help improve their child’s education. â€Å"It is hard to ignore indictment of the nation’s academically underachieving, morally irresolute, disorderly, and often scary public schools† (Anderson). Home schooling is a necessary option because it is more flexible than public schools, it tailors learning to the needs of the children, and it provides a stable environment for a well-rounded education. Today’s public schools are engulfed so much in a specified curriculum, instructors are there to inform other than teach. Home schooling gives families more flexibility with teaching their children. â€Å"Most home schooling students spend their time at libraries, museums, factories, nursing homes, churches, community colleges, a parks department, or elsewhere† (Lines). These varieties of opportunities for students to experience positively broaden their adolescent minds. Familiarities with knowledgeable occurrences outside of the classroom help shape children’s understanding of the world. Those people who are against the at home learning process feel that it deprives the children of interactions necessary for learning. However, with the freedom from a nine-hour school day, kids have the possibility to venture and actually experience the books instead of just reading them. For example, â€Å"John was able to go to Africa with his grandfather for two weeks and we did not worry about him missing school—southern Africa was his school† (Sale). Most home schooled students do not have the opportunity to go to Africa but, there are always possibilities opposed to spending much of one’s youth inside brick buildings. Other benefits of being schooled at home are that the learning process can be tailored to fit the students’ needs. Under the strict curriculum in which public schools provide, the government determines the pace that students have to learn. It is a known fact that there are not two children alike so how is it possible to teach them all the same way.

Friday, July 19, 2019

Who im i? :: essays research papers

Who are you? Who I am well†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.I’m a heterosexual female. I’m 19 years old and I was born in the 20th century. For a girl like me to have a boyfriend in this days is like- ok I have a boyfriend and? But in the 20th century, 50 years ago for my grandmother was really different. She is always telling me story about her life and in one of those story she told me she got married at the age of 13. (I didn’t find that a big deal) because now a days the girls get married in my country at the age of 11 o even 10. She told me – be quiet and listen to me. – When I got married I didn’t know my husband to be. I met him the same day I was going to marry him. I said –why? My parents choose him for me and in those days in town got married in the same way. - I was still playing with my dolls! – she told me, when she was telling me that, I felt bad because I understood what she was tying to tell me, she was force to married to somebody she d idn’t know. In those days that happened very often and there is nothing you could do about it.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   But I wanted to know what was all that about. My great-grand father was a very rich a powerful men and he had a lot of business everywhere and about his personality you can imaging how he was in those days. He never liked to loose but in some cases he did loose a lot of money. He got business with a man called Julian. Julian used to live very far away from my grand- father house actually in other town. I don’t know what happened between then but I know that my great-grandfather gave is own daughter in marriage to Julian. (Don’t ask me what the reason is) my great- grandfather is still mad at me because I tried to manipulate him. – I just wanted to know the whole story about his business and my grandmother. But he didn’t say a word after the manipulation thi ng. But it looks like he married his daughter with other powerful men like him and they both could handle good business together. That marriage didn’t last long because he was a cheater and even though my grand mother was young she knew somehow learn what was good and what was bad.

Thursday, July 18, 2019

Last Tango in Paris

  Paul is an American trying to recover from the death of his French prostitute wife. Although he resents her for what she has done to him, he can never overcome his love for her, leading him to a life of contrasting emotions. We know those emotions due to the many reoccurring motifs seen throughout the film. In the film, it is understood that Paul is in a state of confusion that is unbeknownst to us at the time, through Bertolucci capturing him in low-key lighting. In many scenes of the first act of the film, the audience is unable to look at Paul’s face completely due to the overwhelming presence of shadows.For example, when Jeanne goes up to the apartment for the first time she is startled by Paul sitting alone in an empty room in the dark. He is unsure of who he is at this point in his life, if he doesn’t know that, then how or why should anyone else. Shadows are a great way to portray this to an audience because they are only limited to how much they can see of h im. Searching for answers to who you are is a big theme for both characters in the film; the eyes are the best way to read a person. Throughout the film Paul and Jeanne are looking through multiple windows and doorways.Another motif used in the film to display Paul’s uncertainty is having by having him constantly in a scene where Paul and the audience are capable of seeing a reflection of his face, most notably a mirror. His reflection allows to Paul to look at himself and try and figure out who he is or what he has done in the past. There are 2 instances where I believe the inclusion of a mirror and reflection made the scenes unforgettable, the first is the disturbing â€Å"butter† scene, and the second is at the conclusion of the film where Jeanne and Paul are at the Tango competition.I see the mirrors as a fore-shadow that a different emotion or â€Å"personality† is present of Paul. In the first scene mentioned, nothing seemed out of the ordinary when Jeanne came back, Paul was 2 sitting by himself eating, but she opens a dresser door and we see the reflection of devilish look on Paul’s face. An uneasy feeling takes over, and something odd is going to occur. The second scene is the scene in the Tango hall, with mirrors lining up the walls inside, the feeling of something unknown returns.Of course, by the end of the film Paul has completely changed, and wants to start a new life with Jeanne, but he has only become obsessed with her and chases her down the streets of Paris. What makes this so powerful is that the audience is left thinking whether he is the same way he as the entire film or is he actually the person he sees in the mirror at the end. What makes the character of Paul so unique and interesting is all the different emotions this man has gone through in his recent years.There are times when he is lonely, confused, happy, sad, and especially scared, it seems that at any moment he can change into a different mood. When Pa ul and Jeanne first meet, Paul already has a wall up from getting to know another women, because he has been deeply scarred by his wife’s affairs, Paul had lost his belief in love. He is terrified to open up and talk to Jeanne on a more personal level; Jeanne only tells him her name right before Paul is shot. The risk of being hurt by another women is the reason why Paul always preferred never to talk about there past personal lives.

Wednesday, July 17, 2019

Continental Drift and Plate Tectonics Essay

Introduction The Beginning of the Continental rank sup invest In the middle of the ordinal atomic number 6, James Hutton proposed a theory, uni figitarianism the present is the disc every channelise to the bypast. It held that processes much(prenominal)(prenominal)(prenominal) as geologic forces- gradual and catastrophic-occurring in the present were the akin that operated in the past. (Matt Rosenberg, 2004) This theory coincides with the theory of Continental bollix that was first proposed by Abraham Ortelius in December 1596, who signaled that sum, southeasterly America, Africa and Eurasia were at one time machine-accessible but had been torn a spark by creationquakes and floods.He also ascertained that the coasts of the eastern calve of southeast America and the Hesperian coasts of Africa fit together like a jigsaw puzzle and this fit becomes peculiarly prominent as the edges of the unblemishedal shelves submit similar shapes and thence, appear to be one time fitted together. (Figure 1.1 and Figure 1.2) The similarity of southern continents geological formations had led Roberto Mantovani to specu latish that every(prenominal) continents had once been a supercontinent and was small in its hoi polloi than it is now. Through volcanic activity, fissures are pretendd in the glow causation this continent to ravish asunder. However, this theory, cognise as the Expanding body politic system has since been proved incorrect.The hypothesis of Continental frameIn 1912, The Theory of Continental cause was intensively developed by Alfred Wegener, who claimed that the field was made up of a single gigantic supercontinent named Pangea since the Permian period, 250 million old age ago. It began forming at the beginning of the Carboniferous period, 365 million days ago, when Gondwana collided into Laurussia producing the Appalachian chaw belt in eastern North America and determination in Paleo-Tethys Ocean and modern landmass became exposed to air. Alexander Du Toit and thence suggested that 145-200 million long time ago, in the middle Jurassic Period, Pangea started breaking up into cardinal small supercontinents, Laurasia in the pairingern hemisphere and Gondwana in the southern hemisphere, with Tethys sea and North Atlantic Ocean separating the two supercontinents.The late Jurassic era began the formation of the crude Mountains and sierra Nevada mountains. In the Cretaceous Period, 65 million eld ago, the two supercontinents then began fragmenting into the present seven continents. (USGS, 2012) The Tethys Sea that lay between the two landmasses was subducted down the stairs Eurasia, forming the lower Atlantic Ocean. Eventually, it disappeared. (Nelson Thomas, 2007) (Figure 2) Wegener proposed that continents were mournful at to the highest degree one yard per centimeury and supported this theory with several(prenominal) points of show up. turn up supporting the Theory of Continental whee l (Alfred Wegener and Du Toit) Alfred Wegener matched up coastlines, and he realized that by fitting the Continental shelves together, cratons organize a contiguous pattern across the confines of second America and Africa. (Lois caravan Wagner, 2013) He realized that mountain ranges that ended at one coastline seemed to begin again on a nonher such(prenominal)(prenominal) as old-fashioned mountains in South Africa that align with the mountains in tightly fitting Buenos Aires in genus Argentina. (Sant, Joseph, 2012) He observe hide outworms of the family Megascolecina, who are unlikely to be long distance migrators, were effectuate in soils of all the Gondwanaland continents. (kangarooistan, 2009) This monovular species could not have arisen on diametric continents without some variations. (WiseGeek, 2010) Fossil remains of a prehistoric reptile cognize as the Mesosaurus had been uncover on some(prenominal) faces of the South Atlantic coasts, yet the creature was uneff ective to swim across the Atlantic Ocean. (Lois Van Wagner, 2013) Fossils of the land reptile, Lystrosaurus were spy in South America, Africa and Antarctica. (Sant, Joseph, 2012).He also discovered the fogey plant Glossopteris was distributed by dint ofout India, South America, southern Africa, Australia and Antarctica. (USGS, 2012)(Figure 3) Alexander Du Toit traveled to Brazil and Argentina where he piece similarities in the fossils and agitate strata to those found in South Africa such as the fossilized remains of Mesosaurus in fresh water deposits, dune deposits lie by basalt flows, tillite and coal beds. Similar layers of carry were make in Antarctica, Australia, South America, Africa and India. (Figure 4) general distribution of Permo-Carboniferous glacial sediments in South America, Africa, Madagascar, Arabia, India, Antarctica and Australia and striations that indicated glacial flow away from the equator and towards the poles were discovered and supported the theor y of Continental Drift which proposed that southern continents were once located over the South Pole region and covered by ice sheets. (Lois Van Wagner, 2013) (Figure 4)He also discovered a foot layer of shale scratched by glaciers and covered by layers of tillite in South Africa, a continent of a tropical equatorial climate. Tillites and varves geological dating back to 2 billion years ago, were found in Canada and India, indicating glaciation on a worldwide shell. Such tillites were found on all major continents except Antarctica, which has been the around extensive glacial continent in earths history. (kangarooistan, 2009) Additionally, fossils of tropical plants in the form of coal deposits were found in Antarctica which implies that Antarctica had to be closer to the Equator. (USGS, 2012) This study of changes in climate taken on the scale of the entire history of reason is known as paleoclimatology. Sediments of rifting have proved the planless apart of Pangea.The riftin g that organize the South Atlantic Ocean began late in the Mesozoic Period when Africa and South America began to except apart. Water from the south then flowed in over time, thus forming the evaporites now found on the coastlines there. (Lois Van Wagner, 2013)(Figure 5) However, Wegener believed that only the continents were moving and they plowed through the rocks of the marine basins. (Colliers Encyclopedia, 1996) Harold Jeffreys then argued that it is impossible for continents to break through red-blooded rock without breaking apart. (USGS, 2012) Wegener also claimed that the centrifugal force of the spinning planet had constrained the continents sideways, gibe to the equator tidal pull from the fair weather and moon had caused lateral livementment. (Sant, Joseph, 2012) His orders of magnitude were similarly weak. Thus, his theory was dismissed. (Lois Van Wagner, 2013) Further instruction and support of the Continental Drift Theory in the 1960s After cosmos War 2, t he U.S. Office of Naval interrogation intensified efforts in ocean-floor mapping, leading to the uncovering of the Mid-Atlantic continue to be part of a continous system of mid- marine ridges on all ocean floors, prompting Harry H. Hess to suggest the theory of sea-floor banquet.The oldest fossils found in ocean sediments were only 180 million years old and little sediment were stack away on the ocean floor. Thus, he suggested that seafloors were no more than a hardly a(prenominal) carbon million years old, significantly jr. than Continental land due to longing magma rising from volcanically dynamical mid- marine ridges, cattle ranch sideways, cooling on the seafloors egress due to cooler temperatures of the sea, solidifying to create new seafloor, thereby pushing the tectonic ordered seriess apart. (Edmond A. Mathez, 2000) The realization that the shape of the Mid-Atlantic ridge and the Atlantic Coast are strikingly similar substantiated the claim that the continents had been get in touched together at the Mid-Atlantic Ridge. (J. Tuzo Wilson, 1996) (Figure 6)The cause of the continental drift that Wegener was unable to explain had been come along researched on by Arthur Holmes who claimed that the driveway of continents was the matter of convection currents driven by the thermal convection in the blistery pants of the interior of the Earth, namely the mantle. The heat source of the mantle comes from radioactivity decomposition in the core. (Figure 7) At rehabilitative abode boundaries, molten basalt flows out on all side of the ridge and cools with the iron particles in the basalt aligning with the earths magnetized field which reverses direction every few hundred thousand years. (Lois Van Wagner, 2013) referable to magma cooling, the coldity of rocks willing be preserve at the time it was organise. (Figure 8.1)In 1950, researchers of paleomagnetism discovered that there were alternating regions of normal and turn magnetic dire ctions symmetrically disposed on both sides of the Mid-Atlantic Ridge magnetic stripping. (J. Tuzo Wilson, 1996) Harry H. Hess theory was thus proven by the magnetic anomalies in the nautical crust. (Nelson Thomas, 2007) (Figure 8.2) It was also discovered that the youngest rocks were closest to the mid-oceanic Ridge and the oldest rocks were near the coasts of the continents. When scientists began collecting magnetic info for North America and Europe, they discovered the north pole seemed to be moving about over time. (ALLA, 2009) However, when data from other continents was put in for the same time frames, it showed different polar locations, thus supporting that continents were moving about.The Theory of household TectonicsThe theory of crustal plate tectonics held that the Earths lithosphere, the Earths crust and the uppermost mantle, is at sea into seven macro-plates and about twelve smaller ones, averaging 50 miles in width. (U.S. Dept. of the Interior, Geological Surve y, 2007) each(prenominal) plate may consist of both oceanic crust and continental crust. (Colliers Encyclopedia, 1996) (Figure 9) It suggests that the ocean floor began to spread at constructive plate boundaries, and continents, existing on plates, travel due to convection currents in the mantle and regular sea-floor spreading. (The Columbia Electronic Encyclopedia, 2011). They drag and move plates preceding(prenominal) them due to rising magma spreading out beneath the earths crust. As two oceanic plates move apart, magma from the under(a)lying asthenosphere mantle wells up from oceanic ridges and becomes rigid enough to join the lithosphere of the plates on either side of the plate boundary, creating new seafloor and eventually, an ocean is receptive up. (J. Tuzo Wilson, 1996) (Figure 10) Examples are the Atlantic Ocean formed between South America and Africa. raw(a) rock is created by volcanism at mid-oceanic ridges and returned to the Earths mantle at oceanic trenches wher e the boneheadedr plate is subducted under the other, forcing the earths crust back into the mantle. (J. Tuzo Wilson, 1996) This process is known as the ridge push and slab-pull. (Figure 11) diametrical plate tectonics question and subsequent tectonic activities Transform plate movement causing earthquakes Seismic waves disrupting the continents in the form of earthquakes are due to the great add of stress and energy built up by the friction of the moving plates, peculiarly during transform plate movement, where plates slide past each other in a grinding, shearing manner and form turn faults (Columbia Electronic Encyclopedia, 2011). (Figure 12.1) There is gradual divagation of rocks before the ductile limit of rocks is exceeded, causing the plates to lock and the fault to break, leading to fulminant release of stored energy, causing earthquakes. (Nelson Thomas, 2007)An example is the strike-slip fault, San Andreas shift key in California. (Figure 12.2) (WiseGeek, 2010) Ocea nic and Oceanic focused plate movement Other evidence of plate tectonics movement are most of the worlds active outletes located along or near the boundaries between shifting plates known as plate-boundary volcanoes. (J. Tuzo Wilson, 1996) When two oceanic plates collided, the denser plate will subduct under the other, forming a deep oceanic trench and form magma through hydration or decompression melting. The magma organism less dense than the surrounding mantle, rises and escapes to the sea-floor through cracks in the earths crust, forming submarine volcanoes that rise to a higher place water to form a mountain range of volcanic islands known as island arcs, such as the Japan Islands. (Figure 13) Examples would be the pacific Plate subducting underneath the North American Plate creating the Kuril oceanic abyss and the Japan Trench that can be found along the Pacific Ring of Fire.Many volcanoes such as Mount St. Helens, Mount fuji in Japan and Mount Pinatubo in the Phillipin es are located along the circuit of the Pacific Ocean Basin where boundaries of several plates such as the Nazca and the Cocos Plate are found, forming the Ring of Fire. (Fraser Cain, 2009) (Figure 14) Volcanoes formed not due to tectonic activities 5 per cent of the worlds volcanoes are formed at isolated hot sight and many intra-plate volcanoes form roughly one-dimensional set ups along the middle of oceanic plates. (The Columbia Electronic Encyclopedia, 2011)Examples are the Yellowstone internal park and Hawaiian Islands, an intra-plate volcanic chain developed by the Pacific plate passing over a deep, nonmoving hot spot, located 60 km beneath the present-day position of the Island of Hawaii. Heat from this hotspot produced a changeless source of basaltic magma by partly melting the overriding Pacific Plate.This magma rises through the mantle to erupt onto the seafloor, forming an active seamount. all over time, countless eruptions caused the seamount to grow until it fi nally emerges above sea level to form island volcanoes. The move plate movement eventually carries the island volcano away from the hotspot, cutting it off from the hot spot and creating another island volcano. This cycle is repeated, forming the Hawaiian Islands. (U.S. Dept. of the Interior, Geological Survey, 2007) (Figure 15) Continental and Continental confluent plate movement Continental shut up mountain ranges are evidence of two continental plates that are thick and smiling thus, preventing both plates from subducting. Instead, the two plates collide into each other forming fold mountain ranges in a process known as orogenesis.An example is the high elevation of the Tibetan plateau, fringed to the south by the Himalayas as the edges of the Indian and Eurasia plate buckle, excite, fold and deform. Mt. Everest is the highest teetotum on Earth, yet Yellowband limestone that was originally part of the shallow seals of the Tethys Ocean was found on Mount Everest at a height of 8462m. (Figure 16) Oceanic and Continental oblique plate movement Mountains are formed when oceanic crust is subducted under a continental crust, resulting in melting of rock, thus volcanic activity and causing the continental crust to deform, rise and buckle upwards under compressional forces.Examples are the Andes Mountain, the Chile-Peru Trench and the uplift of the Rockies and Appalachians in the past. (The Columbia Electronic Encyclopedia, 2007) The disconcert Mountains was formed approximately 250 million years ago, due to the Pacific plate subducting under the North American plate, (Mary Ann Resendes, 2012) thus creating the Sierra Nevada foothills, subsequently creating the Cape of Good try for as the ocean erodes the soft sandstone of carry over Mountains on the coast. (National Geographic, 1996)Other tectonic activities such as the Wadati-Benioff zones, that are earthquake zones parallel to oceanic trenches are also formed at such subduction zones and inclined from 40 to 60 degrees from the horizontal, ex lean several hundred kilometres into the mantle. (Figure 17) Continental and Continental divergent plate movement When two continental crusts are pulled apart due to tensional forces, the area descends and forms a rift valley and sea such as the East African breakout vale and the Red Sea that runs from the Jordan Valley and into East Africa, already dotted with volcanoes such as Hermon. This is due to the area being stretched, causing the crustal material to thin, weaken and sink due to lowered density. (Figure 18)IsostasyAlso, isostasy takes place wherever a large amount of weight down such as the fold mountain ranges created from plate tectonics movements is formed or glaciers, pushes down the Earths crust and creates a small dent. Isostasy also takes place at divergent plate boundaries when a large amount of weight is outside from an area, causing that portion of the Earths crust to rise. Therefore, equilibrium in the earths crust is achieved such that forces elevating landmasses balances those tending to depress landmasses. (Learning Network, 1998) (Figure 19)